Learning from Stump Season

I know... it's been a while since I posted and I'm sorry about that. There have been a million things going on in my world and I've been a tad overwhelmed. I've even resorted to sleeping at my office and taking my phones off the hook. This is a temporary situation or what I call a "controlled burn."

It's also "Stump Season" and I have been doing my best to observe the different candidates and strategies for the past few weeks. I've learned some valuable lessons, most notably from Mike Buchanon. I've watched with great interest how he acts and reacts and I must admit, I am most impressed.

As a small business man with an eye toward marketing, I've been quite aware of the different methods local and national politicians are marketing themselves. From aggressive tactics to TOMA (top of mind awareness), there are some great examples out there.

Well, as I was writing some of the core elements of the new website management system I've been working on, I ran across this commercial that is just perfect. I was on a site that I refer to often for examples and idea and they posted this on their home page... I could not resist so I offer it for your viewing pleasure. Click the play button.

This is the Christy Mihos commercial that has been in the news. Produced by Bill Hillsman of Northwoods Advertising, it's caused quite a stir in Massachusetts. The commercial depicts Christy asking the Bechtel engineers and politicians why the Big Dig is billions of dollars over budget. The engineers and politicians do what they do best.